Marketing project for the training of coaches
Philosopher and Limelight Hog
Client: Buhr & Team, Academy for Leadership and Sales AG
2011 until today
Idea and implementation of the action ›Philosopher And Limelight Hog‹ by which new trainees for the training units „Base“ and „Advanced“ as coaches are being recruited. Both extremes of coaching profiles, the „Hesitant“ and the „Self-Assertive“ type are directly addressed in order to portray the range of trainee personalities. Once meant as a single action it has developed into a branch hit and accompanies each new trainee offer by Buhr & Team. The action has an incredible brand recognition because of its color scheme and slogan.
